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Proposal for Information Services
Executive Summary


II. Fee-Based Service: Guiding Principles 1) Fulfilling Information Requests in Support of Research and Consultation

COHRE's marketable assets are high quality research, analysis and consultation (with member faculty and others); and efficient delivery of information in support of these activities. Document Delivery and research on demand are already available in the m arketplace. Therefore fee-based services for IRM at COHRE should not recreate such services.

However, corporate and public members of COHRE, who will presumably pay a fee for affiliation, will probably want packaged information along with access to faculty expertise. We envision the following scenario:

*Members of COHRE request research or help with a discrete issue
*Faculty evaluate the request and form a strategy
*Faculty notify The Library
*The Library evaluates information needs with Faculty
*The Library determines how best to respond to the need

We propose a three-tier program for supporting faculty/member activity at COHRE. A premium to cover Library costs should be added to defray extra costs.

Level One: On-Site Evaluation

The Library determines that the research request can be fulfilled using UC resources (such as Melvyl indexes, the Internet, and library collections) by its own staff. Typically, Level One service will be used to update strategic knowledge, summarize deve lopments in the literature, or otherwise brief faculty. Since Level One service will be given to COHRE faculty, University site licences for databases will not be overstepped.

Level Two: Referral

The library determines that the research request could be most easily fulfilled by use of an "information broker", according to pre-negotiated rates. Typically, this will involve the prompt delivery of articles and documents selected from a citation list , which will be provided by Level One research.

Large scale research projects could also be referred to a full-service research, such as CHR, Inc. A summary of rates appears in III. Policy Consideration and Budgetary Needs.

Level Three: Research Using Student Researchers

The Library and Faculty determine that the research request requires original research. We recommend the creation of a cadre of business students--undergraduates, graduates, or a combination--to conduct original research under faculty and library supervi sion. Typically, requests that require Level Three service will involve analysis of market data, annual reports, broad-based literature searching, et cetera.

2) Income-Producing Publications

COHRE should create a publications arm that would plan and create new publications that address the needs of members, and also tap the larger market for quality information about human resource issues. This could take the shape of a new series about huma n resource issues, or a single publication that brings together all essential information. For example, Buros' Mental Measurements Yearbook fulfills a crucial information need for testing issues; likewise, Harvard Law School's "Blue Book" has successfull y capture the market and editorial authority for legal citations.

Such a series or publication could be structured to be an ongoing, annual publication that top students would work for, providing affordable labor (and excellent analytical work experience). Oversight of this program would come from affiliated faculty.

Sections of publications of this nature could be made available electronically (in a "news/brief" format) that would increase awareness of the product and boost sales.


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